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After initially signing a letter of intent to acquire Tempo, On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel.NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.

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Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features.

However, around this time, FNN encountered serious financial difficulties.

After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium (the former's assets would be used to build a rival channel almost two decades later), With the full name "Consumer News and Business Channel" dropped, the network's daytime business programming was branded "CNBC/FNN Daytime," although this was phased out by 1992.

Under Rogers' leadership, CNBC began to grow during the 1990s, launching Asian and European versions of the channel in 19 respectively.

In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". Today, CNBC provides business news programming from 4 a.m.

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